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Jupiler Wintertijd

One extra hour of wintertime deserved one extra hour of party. We packed a marching band, confetti and assorted chaos into a TV-ad container and let it loose on an unsuspecting Amsterdam crowd.

When wintertime hits, we get 60 extra minutes of valuable party time on Saturday night!

Wink asked me to make a surprise party happen for an unsuspecting party crowd in Noorderlicht at the world-famous NDSM wharf.

I had to use the container from the Jupiler TV ad as the party starter. So I filled it up with a marching band, leaf blowers, giant balloons, confetti and my favourite party crew. We invaded the cafe with a bang, turned back the clock and celebrated a powerful one-hour pop-up party, resulting in a nice brand video for the Jupiler Facebook page. The right party at the right time!

Commissioned by: Wink
Master Blaster balloon: Micha de Haan, Out Of Thin Air
Customized leaf blowers: Mat Zwart
Styling: Zoë Van Horen Zeggen
Video made by: Geschikte Gasten
Photo credits: Floris Heuer