Some jobs need words.
Some need stories.
Some need something to happen.
And then there’s the overlap.
A campaign concept that needs the right words. An event that becomes a film. A story that turns into an activation. A proposition that needs a toolkit before other people can run with it.
Copy
Content
Catalyst
Copy
I give ideas the words people remember.
Propositions, tone of voice, scripts, campaigns, naming and brand language.
Content
I turn ideas into stories people follow.
Creating articles, interviews, editorial formats, films, games and ongoing content.
Catalyst
I get ideas moving in the real world.
New initiatives, activations, events, interventions, concepts and bringing the right people together.