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Simyo SMS Bomb

Cheap SMS bundles became ammunition in an online arcade game. Players navigated a fold-out phone, dropped text-message bombs and recruited friends to keep playing: mobile marketing before mobile games took over everything.

Challenger brand Simyo wanted to sell more mobile phone subscriptions and raise awareness for their cheap SMS bundles. We created an online game: Simyo SMS Bomb.

Players had to steer a fold-out mobile phone through a labyrinth while avoiding the errorists. By dropping an SMS-bomb the errorists could be defeated. A tell-a-friend mechanism at the end of the game allowed players to keep playing if they invited their friends too.







Art Direction: Eline Deutekom
Sound, design and website: Unc Inc