Not square enough for a single box.
At uni, I graduated with a thesis on online communities and studied how algorithms work, long before they started writing everyone’s emails.
Working for several ad agencies and Endemol, I learnt how to make ideas travel. How to find the angle, the words and the format that make people pay attention.
And outside work, I kept starting things. Parties, protests, communities, cultural experiments, free spaces, odd collaborations and other projects that began with someone saying: “Wouldn’t it be great if…?”
These days, I’m usually happiest somewhere between technology, storytelling and getting people moving. Sometimes that means finding the right words. Sometimes building a content machine. Sometimes helping a half-formed idea become a real project with real people behind it.
If your idea refuses to tick the usual boxes, we should probably talk.