10,000 Hours
A tone of voice for a foundation convincing young dance-music fans to swap a few hours of partying for a few hours of volunteering, without ever sounding like compulsory community service.
Work Tag branding
ID&T – Gemeentepils
How do you make festival crowds trust tap water? Brand it like the beer they already order. We turned Dutch slang for tap water into Gemeentepils, refillable bottles and a festival idea that kept returning.