Heritages of Hunger
How do you turn academic research on famine into something teenagers actually want to explore? We served it as a six-course online exhibition, with me translating the science into sharper, more digestible stories.
Work Tag causes
ADE Green
Years of stories, programme ideas and research for ADE’s conference on sustainability and social change, including a packed mental-health panel that brought DJs, psychologists and the industry into the same conversation.
De Vrijkoop van Bajesdorp
Helping an Amsterdam free-space community explain why its cooperative housing model deserved serious money. I worked on the story, pitch and campaign around buying their future instead of waiting to be evicted from it.
No Mad Makers
What started as workshops turning discarded refugee boats into bags grew into an organisation of its own. I helped found it, shape the story and turn a viral moment into something that could keep moving.
10,000 Hours
A tone of voice for a foundation convincing young dance-music fans to swap a few hours of partying for a few hours of volunteering, without ever sounding like compulsory community service.
Piratenpartij
No budget, no local organisation and privacy policy that desperately needed attention. I devised two Amsterdam election stunts designed to earn their media coverage the Pirate way: by making the abstract impossible to ignore.
ADEV: Amsterdam Danst Ergens Voor
Using Amsterdam Dance Event as the occasion for a street protest in the form of a rave. An annual reminder that dance culture came out of subcultures that are now under threat.
Surprise Party for the Police
We disagreed with the police losing their free Sundays, so we called them to complain about ourselves. Then we greeted the officers with a mobile sound system, confetti and a surprise party.
Women on Waves
A fashion-week hoax for Women on Waves, borrowing Diesel’s voice to expose unsafe working conditions and promote access to abortion pills. Identity correction with a deliberately uncomfortable fit.
GVB Metro Rave
Our mobile sound system needed publicity; Amsterdam public transport workers needed support. The obvious solution was a rave on the metro, which became much bigger than anyone, including the GVB, had planned.