ID&T – Gemeentepils
How do you make festival crowds trust tap water? Brand it like the beer they already order. We turned Dutch slang for tap water into Gemeentepils, refillable bottles and a festival idea that kept returning.
Work Tag concepts
BabyBurn – Dutch Regional Burn
No fences, no tickets, no spectators and barely any budget. We started an Amsterdam regional Burn so the culture of Burning Man could exist a little closer to home, entirely through participation.
Unilever – Max Adventures
A kung-fu TV adventure needed to become something kids could actually join. We turned it into a song, dance routine, online game and activation that travelled across several European markets.
Volvo V60 Pure Hybrid Power
To convince petrolheads that a hybrid could have real power, we proposed plugging a rock show into the car itself, complete with Tesla coils, electric guitars and an appropriately high-voltage reveal.
GVB Metro Rave
Our mobile sound system needed publicity; Amsterdam public transport workers needed support. The obvious solution was a rave on the metro, which became much bigger than anyone, including the GVB, had planned.
Rabobank Studenten Practicum
Instead of bribing students with another free gadget, we turned their bank account into a game. Transactions, statements, social media and real-world assignments became one elaborate financial practicum.
Vrijdagavond @ Van Gogh Museum
An art project about women’s emancipation led to a museum performance about the awkwardness of being a male advertising creative talking about women’s emancipation. So I made that awkwardness the work.
Amsterdam Plens Event
Winter depression met inflatable crocodiles. Amsterdam Plens Event was a deliberately childish indoor pool party for adults, complete with retro music, synchronised swimming and a Red Belly Contest nobody really needed.
Peugeot 3008 Test Tracks
A crossover car, a circular driving track and one useful visual metaphor. We turned the Peugeot 3008 launch into an interactive record player, with every feature presented as another track.
The Volvo S60 Blind Preview
How do you preview a car without showing it? Ask a blind artist to explore it by touch. The resulting drawings, films and documentary built suspense around Volvo’s new S60 before the public saw it.