Skip to content

WORDS. STORIES. MOMENTUM.

Copy

MINI – SUV Knockout

Making the MINI Countryman pick a fight above its weight. I wrote landing-page copy and a film script styled like an old-school arcade fighter, with SUVs cast as the opponents.

Freelancing as a copywriter at Kingsday I collaborated on a small campaign for MINI Nederland. It should make people consider the largest MINI model as a worthy alternative for an SUV.

SUV Knockout is a challenge between the MINI Countryman and other SUVs. A YouTube-movie uses the style of old arcade fighter games to show how the MINI Countryman is the absolute champion compared to the SUVs of other brands.

I wrote copy for the landing page and the movie script.