Most brand and company websites have one: a too-long, copy-heavy, extremely boring “About Us” page. Beck’s deserved something which stood out and reflected its tagline: Different by Choice.
We filmed Steven as he turned the “most beautiful Beck’s PowerPoint” ever – with Beck’s facts and figures – and turned it into an interactive quiz. You could then play the interactive presentation online – and download it, remix it and share it.
Shot in a self-made webcam style, the interactive video game was also made available using YouTube Annotations, so that it could be enjoyed more widely and be spread through Twitter, Facebook and StumbleUpon. The PowerPoint was also made available on P2P networks and SlideShare.
PowerPoint usually means bad design, low technology and a high cringe factor. We took the challenge and made the best-looking PowerPoint-presentation ever. It’s interactive, with 8 questions and 48 slides. All images were either shot by us from the photo or video sessions, or sought and shared through Creative Commons.
Unfortunately, only the first question survived on YouTube.
Art Direction: Marco Antonio Morales Pickering
Production: Nicole Siers
Video: Yune