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This Is Holland

Brand bible and Dutch web copy for a one-hour flight over the Netherlands without leaving Amsterdam. Also responsible for their tagline ‘Nederland in Vogelvlucht’ and naming their newsletter ‘Luchtpost’.

Want to experience the essence of the Netherlands in just 1 hour? That’s exactly the aim of This Is Holland, the new flyover experience next to the EYE Film Museum in Amsterdam North.

Jolly&Jolly asked me to write This Is Holland’s brand bible and web copy. Unlike most of my other assignments, I was asked to write in Dutch.

Apart from the long copy, I came up with the tagline ‘Nederland In Vogelvlucht’ and the name for their newsletter: ‘Luchtpost’.

This Is Holland opened its doors while I was already travelling the Americas. Now I’m really curious to see how it turned out, so I will go there as a true tourist when I return to Amsterdam 😉