Unilever – Max Adventures

A kung-fu TV adventure needed to become something kids could actually join. We turned it into a song, dance routine, online game and activation that travelled across several European markets.

A kung-fu TV adventure needed to become something kids could actually join. We turned it into a song, dance routine, online game and activation that travelled across several European markets.

To convince petrolheads that a hybrid could have real power, we proposed plugging a rock show into the car itself, complete with Tesla coils, electric guitars and an appropriately high-voltage reveal.

Instead of bribing students with another free gadget, we turned their bank account into a game. Transactions, statements, social media and real-world assignments became one elaborate financial practicum.

A crossover car, a circular driving track and one useful visual metaphor. We turned the Peugeot 3008 launch into an interactive record player, with every feature presented as another track.

How do you preview a car without showing it? Ask a blind artist to explore it by touch. The resulting drawings, films and documentary built suspense around Volvo’s new S60 before the public saw it.

Twenty agencies published twenty visions of digital advertising. We ranked them online, then literally burned the lowest-scoring ones on film. ‘Sparking the conversation’, interpreted with unnecessary enthusiasm.

Beck’s needed an About page that wasn’t an About page. We turned the obligatory corporate facts into an interactive video quiz built around the most gloriously overproduced PowerPoint we could manage.