Unilever – Max Adventures
A kung-fu TV adventure needed to become something kids could actually join. We turned it into a song, dance routine, online game and activation that travelled across several European markets.
Work Tag advertising
Volvo V60 Pure Hybrid Power
To convince petrolheads that a hybrid could have real power, we proposed plugging a rock show into the car itself, complete with Tesla coils, electric guitars and an appropriately high-voltage reveal.
Rabobank Studenten Practicum
Instead of bribing students with another free gadget, we turned their bank account into a game. Transactions, statements, social media and real-world assignments became one elaborate financial practicum.
Peugeot 3008 Test Tracks
A crossover car, a circular driving track and one useful visual metaphor. We turned the Peugeot 3008 launch into an interactive record player, with every feature presented as another track.
The Volvo S60 Blind Preview
How do you preview a car without showing it? Ask a blind artist to explore it by touch. The resulting drawings, films and documentary built suspense around Volvo’s new S60 before the public saw it.
Vanish – Stain Strippers
Laundry advertising is rarely sexy, so we sent five men in white to La Tomatina, covered them in tomatoes and made them strip beside a washing machine. Product demonstration: accomplished.
4D – Hot of Afbranden
Twenty agencies published twenty visions of digital advertising. We ranked them online, then literally burned the lowest-scoring ones on film. ‘Sparking the conversation’, interpreted with unnecessary enthusiasm.
Tassimo – Men are colour blind
A colour-changing coffee machine needed to appeal to French women. We turned differences in colour perception into a campaign idea that put women firmly in charge of choosing the right shade.
Q&A About Beck’s
Beck’s needed an About page that wasn’t an About page. We turned the obligatory corporate facts into an interactive video quiz built around the most gloriously overproduced PowerPoint we could manage.
Simyo SMS Bomb
Cheap SMS bundles became ammunition in an online arcade game. Players navigated a fold-out phone, dropped text-message bombs and recruited friends to keep playing: mobile marketing before mobile games took over everything.