Bon Bon Vivant
Brand language for an Amsterdam chocolate start-up mixing cacao, guayusa and healthy hedonism. I helped turn a promising pile of ingredients into a story, proposition and voice people might actually crave.
Work Tag copywriting
The Social Hub
A year inside a fast-growing international hospitality brand, helping its many teams sound like one. Messaging, campaigns, content strategy and a lot of copy across web, app, email and social.
Landdrift
A pitch deck for an ambitious plan: live collectively on degraded farmland and give it back to nature. I helped turn a layered vision into a clear, credible story that later became the website.
Heritages of Hunger
How do you turn academic research on famine into something teenagers actually want to explore? We served it as a six-course online exhibition, with me translating the science into sharper, more digestible stories.
ADE Green
Years of stories, programme ideas and research for ADE’s conference on sustainability and social change, including a packed mental-health panel that brought DJs, psychologists and the industry into the same conversation.
Duvel Moortgat NL
When one brewer owns several brands, every concept comes with a small library of brand bibles. I helped Duvel Moortgat find copy that could keep them all on speaking terms.
Meadows in the Mountains
Website copy for a rather magical festival high in Bulgaria’s Rhodope Mountains. This was followed by some committed first-hand field research into whether the story matched the place.
De Vrijkoop van Bajesdorp
Helping an Amsterdam free-space community explain why its cooperative housing model deserved serious money. I worked on the story, pitch and campaign around buying their future instead of waiting to be evicted from it.
Camperbaas / Firma WAUW
Tone of voice, brand bible and ongoing copy for people who turn vans and trucks into rolling spectacles. A rare client where my years of living in one actually counted as professional experience.
Avy – Drones for good
Putting a madly ambitious aviation story into words: drones that carry medicine, support first responders and might just save lives. First for investors, then for the rest of the world.