Peugeot 3008 Test Tracks
A crossover car, a circular driving track and one useful visual metaphor. We turned the Peugeot 3008 launch into an interactive record player, with every feature presented as another track.
Work Tag copywriting
Vanish – Stain Strippers
Laundry advertising is rarely sexy, so we sent five men in white to La Tomatina, covered them in tomatoes and made them strip beside a washing machine. Product demonstration: accomplished.
4D – Hot of Afbranden
Twenty agencies published twenty visions of digital advertising. We ranked them online, then literally burned the lowest-scoring ones on film. ‘Sparking the conversation’, interpreted with unnecessary enthusiasm.
Tassimo – Men are colour blind
A colour-changing coffee machine needed to appeal to French women. We turned differences in colour perception into a campaign idea that put women firmly in charge of choosing the right shade.
Pillow Fight Day on Dam Square
No sponsor, no permit, no complicated programme. Just hundreds of people, a pile of pillows and Amsterdam’s most symbolic square reclaimed for the friendliest fight we could organise.
Q&A About Beck’s
Beck’s needed an About page that wasn’t an About page. We turned the obligatory corporate facts into an interactive video quiz built around the most gloriously overproduced PowerPoint we could manage.
Simyo SMS Bomb
Cheap SMS bundles became ammunition in an online arcade game. Players navigated a fold-out phone, dropped text-message bombs and recruited friends to keep playing: mobile marketing before mobile games took over everything.
TMF – Valerio’s Dating Game
A TV dating show became an online love test for TMF’s teenage community. We turned presenter Valerio into an animated guide, complete with his voice, jokes and a suspicious amount of matchmaking logic.