Surprise Party for the Police
We disagreed with the police losing their free Sundays, so we called them to complain about ourselves. Then we greeted the officers with a mobile sound system, confetti and a surprise party.
Work Tag events
Cradle Burn @ Shoeless Magneet
Burning Man has a temple. Amsterdam got a cradle. We created a participatory installation where people could leave something behind, then burned the lot during a barefoot festival ritual.
Bacardi Popup Pool Party
A fully operational pool party appearing, exploding and disappearing from Amsterdam’s Zuidas within an hour. Fire truck, DJ mobile, inflatable pools and enough pineapple-flavoured mischief to make the morning papers.
ID&T – Gemeentepils
How do you make festival crowds trust tap water? Brand it like the beer they already order. We turned Dutch slang for tap water into Gemeentepils, refillable bottles and a festival idea that kept returning.
BabyBurn – Dutch Regional Burn
No fences, no tickets, no spectators and barely any budget. We started an Amsterdam regional Burn so the culture of Burning Man could exist a little closer to home, entirely through participation.
HEMA Rookworst Rave
An inflatable-sausage-powered rave in HEMA’s Amsterdam flagship store. What began as a surprise party became national news, a documentary cameo and one of the stranger things ever done near the underwear department.
GVB Metro Rave
Our mobile sound system needed publicity; Amsterdam public transport workers needed support. The obvious solution was a rave on the metro, which became much bigger than anyone, including the GVB, had planned.
Vrijdagavond @ Van Gogh Museum
An art project about women’s emancipation led to a museum performance about the awkwardness of being a male advertising creative talking about women’s emancipation. So I made that awkwardness the work.
Amsterdam Plens Event
Winter depression met inflatable crocodiles. Amsterdam Plens Event was a deliberately childish indoor pool party for adults, complete with retro music, synchronised swimming and a Red Belly Contest nobody really needed.
Pillow Fight Day on Dam Square
No sponsor, no permit, no complicated programme. Just hundreds of people, a pile of pillows and Amsterdam’s most symbolic square reclaimed for the friendliest fight we could organise.