Art Cars going Nowhere
A mobile artwork, sound system and rolling excuse to make new friends. We built art cars in Amsterdam, drove them to Nowhere and discovered that getting there really is half the point.
Work Tag events
ADE Green
Years of stories, programme ideas and research for ADE’s conference on sustainability and social change, including a packed mental-health panel that brought DJs, psychologists and the industry into the same conversation.
Camperbaas / Firma WAUW
Tone of voice, brand bible and ongoing copy for people who turn vans and trucks into rolling spectacles. A rare client where my years of living in one actually counted as professional experience.
Event Inspiration
Weekly journalism for the events industry: interviews, research, trends and ideas with my own name on them. Slightly terrifying at first; eventually a very good excuse to keep asking interesting people questions.
Corona Sunsets
Strategy, concepts and copy for Corona’s global move from ‘beer on the beach’ to ‘beer at sunset’. One simple ritual grew into an experiential platform rolled out across markets worldwide.
Don’t Let Daddy Know
Voice-over poems for 17,000 people, giant screens and very loud DJs. I wrote the short show moments introducing the acts at Don’t Let Daddy Know: copy designed to survive a stadium.
Nachtlab Agency
Years of pitches, concepts, toolkits and copy for an agency specialising in nightlife and live experience. I came in as the writer and gradually became one of the people helping shape the ideas themselves.
Jupiler Wintertijd
One extra hour of wintertime deserved one extra hour of party. We packed a marching band, confetti and assorted chaos into a TV-ad container and let it loose on an unsuspecting Amsterdam crowd.
10,000 Hours
A tone of voice for a foundation convincing young dance-music fans to swap a few hours of partying for a few hours of volunteering, without ever sounding like compulsory community service.
ADEV: Amsterdam Danst Ergens Voor
Using Amsterdam Dance Event as the occasion for a street protest in the form of a rave. An annual reminder that dance culture came out of subcultures that are now under threat.