Jupiler Wintertijd
One extra hour of wintertime deserved one extra hour of party. We packed a marching band, confetti and assorted chaos into a TV-ad container and let it loose on an unsuspecting Amsterdam crowd.
Work Tag shoot
Bacardi Popup Pool Party
A fully operational pool party appearing, exploding and disappearing from Amsterdam’s Zuidas within an hour. Fire truck, DJ mobile, inflatable pools and enough pineapple-flavoured mischief to make the morning papers.
Unilever – Max Adventures
A kung-fu TV adventure needed to become something kids could actually join. We turned it into a song, dance routine, online game and activation that travelled across several European markets.
GVB Metro Rave
Our mobile sound system needed publicity; Amsterdam public transport workers needed support. The obvious solution was a rave on the metro, which became much bigger than anyone, including the GVB, had planned.
Peugeot 3008 Test Tracks
A crossover car, a circular driving track and one useful visual metaphor. We turned the Peugeot 3008 launch into an interactive record player, with every feature presented as another track.
The Volvo S60 Blind Preview
How do you preview a car without showing it? Ask a blind artist to explore it by touch. The resulting drawings, films and documentary built suspense around Volvo’s new S60 before the public saw it.
4D – Hot of Afbranden
Twenty agencies published twenty visions of digital advertising. We ranked them online, then literally burned the lowest-scoring ones on film. ‘Sparking the conversation’, interpreted with unnecessary enthusiasm.
Q&A About Beck’s
Beck’s needed an About page that wasn’t an About page. We turned the obligatory corporate facts into an interactive video quiz built around the most gloriously overproduced PowerPoint we could manage.